Event report

Trendslab21 Future Mindsets explored the mindsets of today using Trends research methodologies to understand and map how our mentality and ways of doing and understanding the context has changed since covid19 and how these mindsets may adapt to current factors and trends and change into the future. The following Mindsets were identified by the teams working for a whole week CONSCIOUS INDIVIDUALISM What is it? People begin to do more things for themselves, individualism begins to be carried to other aspects of life, more than today, people travel alone, go to restaurants alone, move alone and often live alone, but at the same time they are aware of that independent and of the others. NOMAD PEOPLE What is it? People begin to go out and seek to change their lifestyles and new ways to move, having a place of their own to live is no longer essential. They are looking for a hybrid format between home and mobility. SPEED EXPECTATIONS What is it? People expect services to be fast and the speed of life increases, the standards of speed service becomes more and more demanding. Future MindSets focused on the retail industry and commerce may look like: A shift in the sustainable focus, as many textiles, will be made from living, plant-based materials. People will not think about sustainable clothes, because they will be alive. The young empowered generations will redefine the standards by speaking up and changing consumer behaviors. People will focus on using technology to communicate better with nature and create symbiotic relations with biosignal communication via smart devices to fix the textile industry's complex layer of failure. It is essential to map analyze and understand how the European Mindset and identity evolves and the directions it takes to design and formulate public ñpolicy, make policy more human-centered and not fall into the same patterns and mistakes of the past. listening to research on how people think and perceive the work¡ld is a fundamental element for a coherent evolution of the continent. Details of these works can be found at https://www.lainnovationkitchen.com/blog https://designstrategyandmanagement.com